Rayovac Batteries
Rayovac Batteries - Packaging
PACKAGING REDESIGN
Rayovac's batteries are more powerful than their competition, and with a lower price provide a better value. For this redesign, Rayovac requested a solution that would elevate their look to better complete with the premium brands.
Kodak Color Print Film
Kodak 35mm Color Print Film - Packaging
PACKAGING REBRAND
The goal was to develop a unified look while maintaining a two-tier division in price level. The new design was refined using the four pack carton physical (as shown here) before being implemented across the company's extensive line of packaging configurations.